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Toyota Prius Persona Series Launched in the US

For those who want to stand out from the crowd of silver and white Toyota Prius models, the Japanese manufacturer is now offering a more style-oriented version of the car, aptly named the ‘Persona Series’. It gets a special ‘Black Cherry Pearl’ paint finish, new 17-inch alloys, as well as special badging, so that everybody knows that this is no run-of-the-mill Prius - it’s special.
Toyota Prius Persona Edition 8 photos
Photo: Toyota
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Inside, the ‘special’ treatment continues, with dark-grey coloured faux-leather upholstery, which gets nice contrasting red stitching, matching the exterior color of the car - the same material is also found on the steering wheel, giving the interior a more consistent upmarket feel.

The mechanical side remains untouched, however the price does not - the Prius Persona Series costs $27,130, which represents a $1,365 premium over the ‘Prius Three’ trim on which its based. This particular car will undoubtedly find its fans - those who used to buy a Prius, so that they could drive a hybrid and be different. Now, everybody in the US drives a hybrid of some sort, and it is increasingly difficult to stand out - Toyota are well-aware of this fact, and it alone probably spawned this particular version.
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