Toyota Mirai Hydrogen Fuel EV Embraces NASCAR Pace Car Duties

Who though that we'll reach a point in history where a hydrogen fuel electric car will pace a NASCAR race? Well, nobody, but Toyota Mirai will be given pace car responsibilities, we bullsh*t you not!
Toyota Mirai NASCAR 1 photo
The Mirai will be the first hydrogen-fueled vehicle to pace a NASCAR race. Sure, the water coming down the car's exhaust pipes is no match for what usually happens in NASCAR races, but it's a big step forward for Toyota's efforts in promoting the car.

Having hit plenty of criticism from leading personalities in the automotive world, Toyota kept moving forward managing to find motivation in what doubters threw at them.

The Mirai was tested and approved by NASCAR experts to pace the Toyota Owners 400 NASCAR Sprint Cup Series race after a test session at Richmond International Raceway earlier today. In the test session, the Mirai met NASCAR’s performance requirements to pace the 400-mile NSCS race.

“Having a hydrogen fuel cell vehicle pace the Toyota Owners 400 is a historic moment for both Toyota and NASCAR and we’re proud it’s the Toyota Mirai. Bringing the Mirai to Richmond to pace this important race is another way for Toyota to showcase our innovation and environmental leadership," said Ed Laukes, vice president of marketing, performance and guest experience, Toyota Motor Sales, U.S.A.

Consider this as another teaser from Toyota, because the Mirai will only reach Californian dealerships later this year. It is only natural for a carmaker to build up public interest, and a popular competition such as NASCAR would help that.

press release

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories