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Toyota Makes Changes in Standard Equipment

Probably hoping to attract more buyers for their vehicles, Toyota Motors is turning optional equipment into standard.

If once you had to clearly state your choice regarding vehicle stability control and traction control, now the 2010 high mileage Corolla compact sedan and Matrix crossover utility vehicle will have these two options as standard equipment.

The good news is that this modification does not affect the price of the 2010 Corolla, ranging from $15,350 for the standard sedan with a five-speed transmission to $20,050 for the sporty XRS with a five-speed automatic transmission. The car comes in two variants: one with 1.8-liter DOHC four-cylinder engine with dual variable valve timing with intelligence (VVT-i), featured on Standard, LE and XLE models and another one, the Corolla XRS' 2.4-liter DOHC engine with VVT-i.

However, those who intend to purchase a new matrix crossover, will have to pay between $16,550 for the standard sedan with a five-speed transmission to $21,960 for the sporty XRS with a five-speed automatic transmission. The vehicle is available both with the 1.8-liter DOHC four-cylinder engine with dual VVT-i  and with 2.4-liter engine (the same as in the Matrix S and XRS).

But we're not quite through with the novelties. The Japanese car maker promises an impressive fuel economy for both models, which is highly welcomed now that the world's going through such difficult times.

So, let's sum up what the Japanese car maker has done this month: it severely reduced production, laid off 1,000 employees and came up with the idea of selling cars to their managers. Now, they somehow force buyers to accept some optional equipments as standard. What next? Door-to-door promotion?!
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