Toyota Leading March 2014 US Sales

Snow is gone now and sales are up again, with Toyota again making for the No.1 retail brand in March and first quarter of 2014.
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Toyota Motor Sales (TMS) US just revealed its March 2014 sales results counting 186,755 units, representing a 6.5 percent year-over-year increase on a daily selling rate (DSR) basis and a 2.5 percent increase volume-wise over March 2013. Adding up with Lexus sales, Toyota sold a total of 215,348 units last month, an increase of 8.9 percent from the same month of 2013 on a DSR rate and 4.9 percent on raw-volume basis unadjusted for 26 selling days in March 2014 versus 27 days last year.

“Solid March sales pushed first-quarter industry results ahead of last year’s pace despite one of the harshest winters on record,” said Bill Fay, Toyota division group vice president and general manager. “Toyota dealers had their two best sales weekends of the year late in the month, and we’re optimistic that momentum will spring us into April.”

For the first quarter of the year, TMS also reported sales of 520,997 units which is almost exactly as last year’s first quarter.

Model wise, the Camry is king as expected, with 11 percent more units sold this March at around 42,000 units, followed by the new Corolla model sold in around 30,000 units. In truck and SUV class (which also grew by 10 percent last month) the new RAV4 is volume leader with around 20,000. Regarding percentage boomings, the FJ Cruiser sales went up with over 94 percent, followed by the 4Runner with 53%, Tundra at 25 percent and Highlander at 14.3 percent.


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