Those interested can download the app for free from the App Store on iPhone or from here. Furthermore, users can see their tree drawings created in “Draw” displayed on the Reuters digital billboard in Times Square October 26 to 28.
The app is part of the third-generation Prius “Harmony Between Man, Nature and Machine” marketing campaign. Aside from the print ads, the Prius Experience App is being promoted on the Prius mobile site, the Prius Facebook fan site and mobile banners.
“The Prius Experience App gives iPhone users a dynamic, in-depth experience of the third-generation Prius in the palm of their hands,” said Tim Morrison, corporate manager of marketing communications for TMS.
The app has four modes, which are detailed below:
- Tour - Rotate your iPhone for a 360-degree interior view of the Prius, then explore the features that make the car so unique.
- Interact - Use your iPhone camera to interact with the Prius ads you see in your favorite magazines.
- Draw - Touch the innovative Multi-Touch user interface to draw directly into the environment of the Prius, then watch it react to your shapes and objects.
- Play - Think your way through 10 levels of a force-based game that utilizes the accelerometer.