2023-11-27 Toyota Launches Prius Experience iPhone App - autoevolution

Toyota Launches Prius Experience iPhone App

Japanese manufacturer Toyota announced that the new Prius Experience App is now available for free from the App Store, which comes to help users in learning more about the EPA-rated 50 mpg 2010 Toyota Prius hybrid. The new app uses the iPhone’s built-in accelerometer to give users a 360-degree interior tour of the Prius.

Those interested can download the app for free from the App Store on iPhone or from here. Furthermore, users can see their tree drawings created in “Draw” displayed on the Reuters digital billboard in Times Square October 26 to 28.

The app is part of the third-generation Prius “Harmony Between Man, Nature and Machine” marketing campaign. Aside from the print ads, the Prius Experience App is being promoted on the Prius mobile site, the Prius Facebook fan site and mobile banners.

“The Prius Experience App gives iPhone users a dynamic, in-depth experience of the third-generation Prius in the palm of their hands,” said Tim Morrison, corporate manager of marketing communications for TMS.

The app has four modes, which are detailed below:
  • Tour - Rotate your iPhone for a 360-degree interior view of the Prius, then explore the features  that make the car so unique. 
  • Interact - Use your iPhone camera to interact with the Prius ads you see in your favorite  magazines. 
  • Draw - Touch the innovative Multi-Touch user interface to draw directly into the environment of  the Prius, then watch it react to your shapes and objects. 
  • Play - Think your way through 10 levels of a force-based game that utilizes the accelerometer.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories