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Toyota Launches Pink Limited Edition Crown in Japan

Toyota has announced the introduction of a limited edition color for the Crown sedan in Japan. Nothing spectacular you might think, since BMW and Mercedes-Benz are doing the same a couple time a year, but what if we tell you that the Crown will become available to order in pink?
Pink Toyota Crown 1 photo
Photo: Toyota
Well, the color is actually called electric-fuchsia, but it’s still pink all the way to us. Toyota will be taking orders for the pink Crown only from September 1 through September 30 and the company hopes to attract young customers, rather than the usual over-50-year-old buyers, with it. The flagship will be available only on two versions of the Athlete G trim level - gasoline V6 and hybrid.

The electric-fuchsia Crown was actually introduced back in November when the redesigned version of the sedan was launched. Pricing for the pink option has yet to be revealed, but the V6 Crown starts at JPY5,130,000 ($51,400 at current exchange rates).

Story via AutomotiveNews
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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