Toyota Joins 2013 Aspen Ideas Festival

The Japanese automaker Toyota is helping the national conversation advancing the future of mobility an new technologies such as hydrogen fuel cell vehicles and autonomous cars at the Aspen Ideas Festival between June 26th to July 2nd.
Toyota FCV-R 1 photo
Photo: Toyota
Placing over 5 million hybrid cars on the road since 1997, Toyota has big plans now for fuel cell vehicles, looking forward to gain the same success with this new technology as with the Prius.

"Participating in the Aspen Ideas Festival provides Toyota a wonderful opportunity to talk with hundreds of highly respected leaders and thinkers about issues that impact our safety, our economies and our urban environments," group vice president of strategic planning for Toyota Motor Sales Chris Hostetter said. "Toyota's research and investments demonstrate our commitment to reducing climate impacts and advancing real-world driving safety. We are looking forward to adding our thoughts and expertise to the conversation that will take place in Aspen."

As we were telling you last week, the upcoming hydrogen-powered sedan may be introduced in the US in 2014 as a 2015 model, competing in price with a mid-size BMW or the Tesla Model S.
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