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Toyota January Report (US) - Drop It Like It's Hot

As was to be expected and in line with all other car manufacturers all over the world, Toyota Motor Sales's (TMS) January report shows a 34.9 percent drop for the Toyota Division and a 30.3 decrease for the Lexus Division, compared to the same period of last year. It is the third consecutive month that sees Toyota sales go down by more than 30 percent. Even so, the Japanese company is doing better than its American competitors.

Toyota Division passenger cars recorded January sales of 60,017 units, down 30.8 percent from the same period last year. Passenger car sales were led by Camry and Camry Hybrid, which posted combined sales of 20,782 units. Corolla recorded sales of 19,238 units while Yaris 4,440 units sold for the month. The Prius mid-size gas-electric hybrid posted January sales of 8,121 units.

Lexus passenger cars reported January sales of 7,246 units, a decrease of 37.7 percent from January 2008. Passenger car sales were led by the ES entry luxury sedan with January sales of 2,971 units. The IS entry luxury sport sedan reported combined sales of 2,400 units. The LS luxury sedan reported combined sales of 904 units and the GS luxury sport sedan reported combined January sales of 898 units.

A little over ten percent of all Toyota vehicles sold this last January were hybrids. A total of 11,876 units went out of the dealerships' gates and in to the streets. TMS was established in 1957, in California, and is a subsidiary of Toyota Motor Corp. It oversees sales and marketing of Toyota in 49 US states.


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