The first Best Global Green Brands, which was published this week, measures environmental performance, as well as pulic perception of a brand's environmental sustainability and calculates a Green Performance Score. The survey collects data from the world's top markets, such as UK, France, Germany, Italy, USA, Japan, Brazil and India.
Toyoa received a score of 64.19 points, with the second place being taken by 3M. The carmaker was rewarded for its multiple eco effrots, such as its market leader position in terms of full0hybrid technology, or its green manufacturing facilities.
"Toyota’s long-term, well-to-wheel approach towards sustainable operations is reflected in recent initiatives in the UK. The publishing of the report coincides with the official switch-on of a large-scale solar power system at the company’s car plant in Burnaston, Derbyshire, a facility that already enjoys special status as one of Toyota’s global “eco-plants”, leading the way in cleaner and more efficient manufacturing and operations," a company statement reads.
"Burnaston is also a standard-bearer in Europe for hybrid vehicle production, as the manufacturing centre for the full hybrid Auris hatchback.Elsewhere in Europe, Toyota has recently installed a solar wall at its factory in Valenciennes, France, and it plans to install wind turbines at its vehicle logistics centre in Zeebrugge, Belgium."
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