Toyota Investing $7 Billion into Advance Hybrid Technology

Since the Toyota Prius was launched in 1997, over 3 million units have been sold worldwide, proving that hybrid vehicles are the core of the green revolution in the auto industry.
Toyota Prius Models 1 photo
Photo: Toyota
And this won't stop here. Following the Prius’ success, which is now in its third generation and has grown its range a bit, Toyota will continue to develop this technology to further improve performance and reduced fuel consumption.

“The sustained growth in sales of the Prius signifies the success of TMC in addressing the need for hybrid vehicles from environmentally conscious customers. With our state-of-the art- technology and hybrid car expertise, we will continue our emphasis on environmental technologies to build the best vehicles for our customers.” said Nobuyuki Negishi, Chief Representative of Middle East & North Africa Representative Office for Toyota.

Toyota has decided to invest about $7 billion (¥790 billion) in order to continue researching on optimizing hybrid technology over the fiscal year ending March 2014.

Story via Oil Price
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