Now, the automotive producer is announcing a special program for the event. The company will hold the Hybrid Nations Challenge, offering England, Wales, Scotland and Northern Ireland the chance to fight for hybrid economy during the RAC Future Car Challenge.
The four teams will have the task to achieve the lowest energy use on the 60 mile route from Brighton to London. Each nation will be represented by two-person teams, driving identical Auris HSD models. The vehicle is a British-built hybrid that returns a fuel efficiency of 70.6 UK mpg. Toyota UK ’s marketing department is planing to make the most out of the event, with the cars set to use national flag liveries.
“More than just national pride is at stake – the winners will be presented with a trophy to mark their challenge success. The competition is being held within – but separate from – the Royal Automobile Club’s inaugural future car challenge, which showcases new engine technologies for cleaner, more fuel-efficient motoring. Taking place on 6 November, the day before the annual London to Brighton Veteran Car Run, the event will be contested by current and prototype hybrid, all-electric and hydrogen fuel vehicles, as well cars powered by ultra-efficient petrol and diesel engines,” stated the press release, explaining the importance of the event.
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