The new ad campaign by Draftfcb is positioning the Toyota Fortuner in the “Freedom is beautiful” phrase, also highlighting its off-road capabilities and versatility.
The short clip introduces us to four friends having a barbecue and reminding about the epic trip they had recently. And each fun memory they recall, the video uses cutaways from their actual trip to emphasize the Fortuner’s new features.
Their wild adventures end at a stunning, epic lake between the mountains, but of course, they couldn’t have reached that location if it wasn’t for the tough Fortuner.
Lately, the Toyota fortuner got a facelift, coming with refreshed bumpers, new headlamps, 17-inch dark grew twin spoked rims, wrap-around rear quarter glass panels, clear taillights and more. Inside, the beige theme was dropped in favor for a black new one, garnished with fine silver stitching.
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