Toyota is on a “killing spree”, murdering every top it’s listed on. Recently, UK dealers placed it on the first place in the 2013 Car Dealer Power Awards, wining the Manufacturer of the Year title.
The award was announced at a presentation dinner in Portsmouth by Car Dealer editor James Batchelor, a publication renowned for its firm opinions.
“The relationship between a manufacturer and dealer is always tricky, but Toyota has shown that it puts dealers first. Our survey respondents told us the firm’s new range of cars is really changing customer perceptions of the brand, and the fact they now have a sports car to sell (the GT86) means they can speak to long-lost customers. They also told us head office is offering unrivalled support, thanks to ‘like-minded’ management.” said James.
Toyota’s award for this year was based on 2,500 responses submitted to the Car Dealer Power survey.
“The relationship between a manufacturer and dealer is always tricky, but Toyota has shown that it puts dealers first. Our survey respondents told us the firm’s new range of cars is really changing customer perceptions of the brand, and the fact they now have a sports car to sell (the GT86) means they can speak to long-lost customers. They also told us head office is offering unrivalled support, thanks to ‘like-minded’ management.” said James.
Toyota’s award for this year was based on 2,500 responses submitted to the Car Dealer Power survey.