autoevolution
 

Toyota Creating Total-Market Marketing Model

In a changing marketplace, the multicultural customer is the new mainstream, and according to US Census data, 88 percent of all future population growth will be from multicultural consumers by 2030.
Toyota T2 Marketing 1 photo
Photo: Toyota
And to make sure Toyota continues to address the needs of the new marketplace, the automaker will adopt a more cohesive marketing approach to paid, earned and owned media by placing previously separate agencies into a total market model called Total Toyota or T2.

“Toyota’s new marketing model represents another step in our efforts to meet the changing needs of the US marketplace,” said Jack Hollis, Vice President of Marketing, Toyota Motor Sales, U.S.A., Inc. “In the past, our multicultural agencies have operated separately.  Bringing the teams together will help Toyota maintain brand leadership and connect with consumers in ways most relevant to them.”

Total Toyota allows the automaker to focus even more clearly on its customers with communication and marketing that best represents their sensibilities and shopping preferences.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories