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Toyota Cranks Up Camry Incentives

America’s best-selling car Toyota Camry has received its title for about 11 years now, but with the competition gaining, the Japanese automaker needs to enhance their strategy of keeping it a top-seller.
2012 Toyota Camry 1 photo
Photo: Toyota
The directive is to do whatever it takes and Toyota is already raising the incentives and cutting fleet deals.

“We will do what is necessary to get the vehicle into the hands of new and loyal customers," Toyota Division General Manager Bill Fay wrote in an e-mail. "Incentives on Camry will remain as competitive as they need to be."

The total incentives spent on the Camry each month this year reportedly went up from $2,300 in January to $2,750 in May, while its 36-month residual value nears the top of the segment at 54.4 percent.

Read the full story at Automotive News
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