Toyota Celebrates Latino Business Success

Toyota was present at the 2013 National Council of La Raza Annual Conference in New Orleans the past weekend, building its commitment to the US Hispanic communities and celebrating with their entrepreneurs.
Bob Carter Giving Away a Toyota RAV4 1 photo
Photo: Toyota
Being the first brand among Hispanics, Toyota sponsored the gathering for the 14th year, further enhancing its commitment to education, empowerment and giving back to the communities in which it operates.

“The Hispanic community has a steadfast friend in Toyota,” said Toyota Motor Sales Senior Vice President Bob Carter. “Latinos buy more Toyotas than any other automotive brand – a ranking we have enjoyed since 2004.  Believe me; Toyota does not take your loyalty for granted. We thank you and value your continued support of our company.”

The automaker also showed its appreciation by giving away a 2014 Toyota RAV4 to a lucky contest winner who gave the best answers to the short quiz. Asked “Where would you go in the new RAV4 and why?”, Amparo Nunez of Tampa answered that she would use the vehicle to transport migrant workers in her remote farming community to the city to seek medical care.
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