autoevolution
 

Toyota Celebrates Corolla's 50th Anniversary, Launches Special Edition

Toyota 50th Anniversary (1966 - 2016) - Akio Toyoda 6 photos
Photo: Toyota
2016 NYIAS - 2017 Toyota Corolla 50th Anniversary Special2016 NYIAS - 2017 Toyota Corolla XSEToyota 50th Anniversary (1966 - 2016) - Akio Toyoda2nd Generation (1971 - 1974) Toyota Corolla1st Generation (1969 - 1970) Toyota Corolla
Someone is planning a big party at Toyota, as the model recognized internationally as “The World’s Most Popular Car” is celebrating its 50th anniversary this year.
While the anniversary of the launch of the first Toyota Corolla will take place in November, the Japanese brand has already showcased a special edition of the popular compact car. It will be called Corolla 50th Anniversary Special Edition, and it comes with unique features.

Until then, it is time to take a look back at the over 43 million Corollas sold by Toyota in the last half century. This car transformed Toyota and doubled annual production in just three years (1965 to 1968).

The Corolla started out as a family car aimed at the Japanese general public, and ended up becoming an iconic nameplate sold in over 150 countries and regions. This car planted Toyota in the position it currently stands in, and the strong points of the first Corolla were enhanced over the years through the 11th generation.

Yes, the Corolla has been through 11 generations, something that cannot be easily overlooked. The Japanese company kept each generation in production for an average of four years, but some were kept in place for longer than others.

The Corolla is a car many people share memories with, including Mr. Akio Toyoda, the CEO of Toyota Motor Company. A fourth-generation Corolla 1600 GT was the car that Mr. Toyoda used when he finished college, and that vehicle helped the current chief executive officer of the Japanese company make his first steps in the business world.

Concerning the 50th Anniversary Special Edition Corolla, Toyota has equipped this version with 17-inch alloy wheels with dark gray inserts and machine finish, a seven-inch high-res touchscreen with navigation, a smart key system, LED headlights, and more. Toyota will only sell 8,000 50th Anniversary Special Edition Corollas in the United States of America, so you have to act fast if you want one of these.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
Press Release
About the author: Sebastian Toma
Sebastian Toma profile photo

Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories