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Toyota Believes Hybrids Will Represent 20% of 2020 Market

Toyota’s executive vice president of R&D and engineering, Takeshi Uchiyamada, strongly believes in the importance of hybrids in general, especially seeing as the company has such a lead with the Prius having been introduced ten years ago.
Toyota Prius Plus in Frankfurt 1 photo
Photo: Original image created by autoevolution
The Japanese market seems to be ahead of the pack in this perspective, as 20 percent of the cars sold there are hybrids right now. Yet most of the other well developed countries are below 10 percent or just nudging that figure.

According to Automotive News, the executive strongly believes that this trend will accelerate, and by 2020, hybrids will represent 20 percent of all cars sold across the world. Uchiyamada did not say how much Toyota will have of that sales pie chart, but their share has been as much as 80 percent in the past.

“Based on the current data, the targets announced by other players show they are not on track,” stated Uchiyamada.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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