Toyota at the RAC Future Car Challenge

Toyota UK has released a video showcasing its participation in the Brighton to London Future Car Challenge earlier this month. Its lineup included the Auris Hybrid, all three generations of the Prius, the Prius PHV plug-in concept and the FCHV-adv hydrogen fuel-cell concept, which made it's first UK appearance on this occasion.

The challenge was designed to prove the benefits of new engine technology in saving fuel and reducing emissions. The event took place on November 6, the day before the veteran car rally, and ended with a public display on Regent Street.

Toyota is the leading developer of hybrid vehicles and took advantage of the event to showcase its technology by entering more than twelve hybrid cars in the challenge. The event was in perfect sync with the 10th anniversary of the launch of the Prius in UK and, to celebrate the occasion, Toyota entered the challenge with all three generations of its popular hybrid, also joined by the next development of the Prius, the plug-in hybrid version.

The Toyota Fuel Cell Hybrid Vehicle advanced (FCHV-adv), which uses the same core hybrid synergy drive (HSD) technology as the Prius, made its UK debut at the event.

Eight Auris Hybrids also competed against each other as part of the first Toyota Nations Challenge, with teams from England, Wales, Scotland and Northern Ireland striving for fuel economy superiority. Among the drivers were motoring writers from UK, including Matt Sanger (What Car?) and Dan Trent (MSN Cars), and, driving a Union Flag-liveried Auris Hybrid, UK electric land speed record holder Don Wales.