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Toyota Appointing New Communications Leadership

Toyota US recently announced executive appointments with the regional corporate communications group, marking another big step in building a more unified and integrated function.
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“Toyota is fortunate to have such talented leadership on our communications team,” said Julie Hamp, group vice president and chief communications officer for Toyota North America.  “The extensive wealth of knowledge that exists in this group is critical to our success as we focus on listening to and engaging with our customers in North America.”

Mike Goss was promoted to vice president of external affairs and communications for Toyota Motor Engineering and Manufacturing North America (TEMA), while Steve Curtis is now the vice president of corporate communications for North America.

Also, Toyota recently announced a more cohesive approach reflecting the diversity of the US population, called the Total Toyota market strategy which places an increased emphasis on establishing deeper relationships with influential Hispanic and African communities.

In alignment with the new strategy, Patricia Pineda has been named vice president of Hispanic business strategy for North America, while Jim Colon has been promoted to vice president of African American business strategy.

press release

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