Toyota Aiding San Diego Lifeguards in Beach Safety Promotion

San Diego beachgoers can rest assured now that the area's lifeguards are using more trusty Toyota vehicles in their daily routine to ensure safety both on water and on the beach.
Toyota Lifeguard pickup 4 photos
Photo: Toyota
Toyota Lifeguard Pickup TacomaToyota Lifeguard Pickup TacomaToyota Lifeguard Pickup Tacoma
Two days ago, Toyota celebrated the start of the summer beach season by announcing its continued support of the San Diego Lifeguards and their Water Safety Days program, with the partnership including a donation of 34 brand-new Toyota trucks and SUVs.

The new vehicles include 15 Tacomas, 12 Tundras, 3 4Runners, 3 Sequoias and a RAV4. The diversity in the fleet will ensure lifeguards a variety of abilities for their daily routine and emergencies.

For example, using a Tacoma and 4Runner, lifeguards will be able to effectively navigate through soft sand and rocky beach terrains, while the Tundra and Sequoia will add heavy-duty water craft towing capabilities.

“San Diego’s lifeguards perform vital services to San Diego residents and visitors every day. Water Safety Days and our partnership with Toyota are a part of our City’s commitment to creating safer beaches for San Diego families and visitors to enjoy,” Mayor Faulconer said.

The story between the two parts started in 2011, including the donation of Toyota vehicles for the lifeguards' use, supporting the city's ability to serve and protect its sandy shore.
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