Toronto’s Mobile Good Food Market Fights Unhealthy Eating in Low-Income Areas

When you’re living in the countryside getting an apple or eating a salad every now and then is not really a big deal, but since today 54 per cent of the world’s population lives in urban areas it’s kind of different when it comes to cities. An organization in Canada has joined forces with Toronto’s city hall in a struggle to make seasonal veggies and fruits affordable and available in low-income areas where unhealthy food is often the only option.
Toronto’s Mobile Good Food Market Fights Unhealthy Food in Low-Income Areas 1 photo
Believe it or not, but some people out there took that new year’s resolution quite seriously and decided it was time they changed their often unhealthy diet. Problem is, like the rest of us, not everybody lives next to a fresh food market or affords veggie food delivery at work. As the wise quotes say “if the hill will not come to Mahomet, Mahomet will go to the hill”.

The initiative belongs to FoodShare, a non-profit organization that works with communities and schools to deliver healthy food and food education. Its founders, believe everyone deserves access to affordable high-quality fresh food. Since 1985, the organization has pioneered innovative programs like the one in question.

The Mobile Good Food Market is a truck that travels across Toronto selling affordable fresh food in neighborhoods, selected through consultation with local communities and analysis of access gaps.

The vehicle itself is a decommissioned Wheel-Trans bus donated by the Toronto Transit Commission that was converted by architecture office LGA. It functions as an affordable mobile market stall stocked up with seasonal greens.

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