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TomTom Goes to Argentina

Navigation solutions and digital maps provider TomTom announced yesterday it will expand its business into Argentina with three products: the premium TomTom GO, the mid-range TomTom XL and entry-level TomTom ONE. The products will be distributed by Visuar and sold through various retailers including Garbarino, Fravega, Carrefour, Wal-Mart and Falabela.

Argentina offers a good potential with over 9 million cars on the road every day, and we are confident that we can achieve the same leading position in Argentina that we already have in the rest of the world,” Elias Kabeche, TomTom Latin America area director said in a release.

The Argentine map was created by Tele Atlas and covers 200,000 km of road network and features detailed street level coverage of 70 cities including the provinces of Buenos Aires, Chubut, Cordoba, Entre Ríos, Nenquen, Rio Negro and Santa Fe.

The rest of the country is being covered by a network of motorway, provincial and major road network extending into Uruguay.

Customers who will purchase TomTom will have access to TomTom HOME, TomTom’s free desktop software for PC/Mac, which will be fully available in International Spanish. The platform can be used to download software updates, voices and maps.

Offering our fully localized PND products in Argentina is a logical next step in our expansion strategy in Latin America," Kabeche added.

The systems will be available in Argentina this August, but so far prices have not been disclosed.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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