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TomTom Announces Nike+ SportWatch GPS

A new running watch saw daylight today at the 2011 International Consumer Electronics Show, coming from NIKE and TomTom. Dubbed Nike+ SportWatch GPS, the timepiece incorporates a clear and readable user interface, as well as personalization and motivational features including audible sounds, challenges, run reminders and more.

The Nike+ SportWatch GPS is scheduled to be at retail stores and online in the U.S. and the U.K. beginning April 1. Broader distribution is scheduled for July 1.

Designed to be simple and intuitive, the watch comes with only three buttons and a Tap Screen for navigation. During the run, the new Nike+ SportWatch GPS captures location information while showing runners their time, distance, pace, and calories burned on an easy-to-read screen featuring a customizable layout.

Throughout the run, the GPS receiver works in tandem with the shoe-based Nike+ Sensor to deliver highly accurate pace and distance data.

After the run, the user can plug it into any USB port on a Mac or PC, then immediately launches the Nike+ Connect interface which automatically transfers information to this link. This presents runners with the GPS mapping, total miles, pace and elevation data for their most recent run.

Data from each run is automatically applied to all current Nike+ Challenges, Nike+ Goals, and Nike+ Coach programs in which the runner is participating.

Each run will be graphically mapped with the help of TomTom technology, and include route notes, elevation and length.

On-watch features include:
• Tap Screen for setting laps and activating backlight
• Run History with data from past runs
• Personal Records including those imported from Nikeplus.com
• Quick Start with optional shoe-based Nike+ Sensor
• Heart Rate Monitor compatibility

Other features include:
• Recognition (or “Attaboys”) for personal records
• Run Reminders that appear after five days if a run has not been logged
• Post-run acknowledgement and encouragement
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