The German manufacturer proves once again that it can hire some very creative advertising agencies. Aimed at popularizing the recently launched Audi A1, the new publicity stunt pulled by Audi brings together Tokio Hotel's Tom and Bill Kaulitz and their custom made Audi A1 for a short race amidst a line-up of muscle cars brought in for the visual effect.
This is not the first time the rock band ties its name with the one of the German carmaker, as the two identical twin brothers have already done a review of the smallest Audi in the lineup earlier this month. And, if we are to trust the rumors, this is only a preview of something cooking in the Audi ad shops.
Until then, we'll let you enjoy the video and remind you that the A1 hits the dealers in Germany today. Priced from EUR15,800 and coming in two trim levels, Attraction and Ambition, the model will be sporting three engines at launch, namely the entry-level 1.2 TFSI (86 hp/160 Nm), the 1.4 TFSI (122 hp/200 Nm) and the 1.6 TDI (90 hp/230 Nm). A more powerful version of the TDI engine, developing 105 hp/250 Nm, will be added at a later date.
Without the help of Tokio Hotel's members, Audi managed to secure enough orders for the model before the launch to announce the increase of production output by 20 percent.
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