Now you’re going to say that we’ll have to make up our minds. Well, it seems that the carmaker anticipated this mental debate and decided to cheat, by using not a subliminal but a “in your face” message. The company has recently unleashed its marketing people, allowing them to play with the brand’s core values. The result? The video bellow, which flexes all its muscles in order to build up a “pactical car” reputation for Zuffenhausen’s sports cars.
It’s difficult to believe the video, but we have to mention that this cocktail does come with an aroma of truth. Let’s take the scene with the 911 playing in the snow, for example. This is a typical example of Porche’s four-wheel-drive system’s capabilities. In other words: all you executives who own a 911 with “4” or “Turbo” included in its name - It’s OK to use the car in the winter, just make sure to fit proper tires!
However, the part with loading stuff into the Cayman doesn’t seem like a real-life situation. Fortunately, the best has been saved for last: we’re talking about a brilliant piece of KIS (keep it simple) thinking. This is the only way we could describe the depiction of a yellow 911 Turbo as a school bus (we’d actually pay to see mommy powerslide the beast with the kids in the back).
So, we know we’d like to use a 911 for every single task in our life (it should be great for ironing our shirts), but this is just our sweet insanity. However, we’re curious about your view - would you write “daily ride” on a Porsche sports car?
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