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Tissot Becomes Title Sponsor of WSBK

As you already know by now, while all the other racing series will have TAG Heuer as their official timing partner, the flagship MotoGP series has continued its relationship with rival Swiss brand Tissot. Now the latter has also been confirmed as Official Timekeeper and Sponsor of the FIM Superbike World Championship.

The agreement spreads over several years, and will see Tissot making its first appearance at the upcoming Superbike round in Assen, Netherlands (April 15-17, 2011).

Tissot will benefit from a strong presence at all events in the series – involving 13 rounds in 10 countries this year. In addition, Tissot will present the Superpole – the Saturday afternoon qualifying session that establishes the starting position of the riders in the main races.

For the 2011 FIM Superbike World Championship, Tissot will join Alfa Romeo (automotive), Pirelli (tires), Arrow (exhausts), Axo (rider’s equipment) and ParkinGo (airport parking) in a growing line-up of sponsors. The series, now in its third round in Assen (NED), is being broadcast in Asia, Australia, Europe, Africa, South and North America.

“The image fit with Superbike – speed and timing, precision and high performance – presents Tissot products in the right context and the growing television audience ensures a worldwide transmission of our messages. For more than a decade, Tissot has been the Official Timekeeper of MotoGP. Now, Tissot is proud to add this other major motorcycling World Championship, World Superbike, to its sponsorship activities, a category which brings motorcycling fans the link between great motorcycling champions and the public,”
Francois Thiebaud, President of Tissot, said in a statement for the press.

“Time measurement is the essence of a racing competition and as Official Timekeeper, Tissot will strongly benefit from this focus. The global media coverage of the FIM Superbike World Championship will further multiply this effect and sustainably strengthen the association between brand and competition,“
Thiebaud further added.
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