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Time Is Frozen in Amazing New Zealand "Speed Kills" Ad Video]

Eerily spooky is the best way we can find to describe we'd describe this safe-driving ad created for New Zealand, but which is sending ripples across the world via the internet.
Time Is Frozen in Amazing New Zealand "Speed Kills" Ad Video] 1 photo
Photo: screenshot from Youtube
That gut-wrenching fear you get when something dangerous is imminent is used to scare you out of ever making a mistake like this one in traffic. We watch as two drivers are poised to crash into each other. Time slows for a second and they emerge from their vehicles, discussing the situation.

Both concede that was "a simple mistake", and the one to blame pleads for himself and the life of his boy who's in the back seat. The other driver admits, on the other hand, that he was going way too fast and so there's no time left for him to react.

The ad was created by Clemenger BBDO and has already reached 1.3 million views in about two days. Through anguish and the feeling of helplessness, it's memorable and powerful.

"This campaign aims to reframe the way people look at their speed when they're driving," the New Zealand Transport Agency says. "We usually get to learn from our mistakes, but not when driving—the road is an exception. Even the smallest of mistakes on the road can cost us our life, or someone else's."

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About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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