Photo: Ford
Yes, it’s that time of the day when we find it fit to report on something seemingly unimportant and boring. As you might already know, Ford has a new car coming soon. It will debut in Geneva, although technically it should have arrived last year, is built in Romania... probably, and is like a Fiesta MPV with sliding doors.
But the B-MAX is a bit funkier than that. From the days of the pre-production prototypes, we noticed it had an interesting brown paintjob, and now the automaker is starting to detail the thinking behind the color pallet.
“People like to feel great and look great, whether it’s wearing their favourite outfit or sitting behind the wheel of a car,” said Serife Celebi, colour and material design supervisor, Ford of Europe, who together with her team, closely-monitors the latest trends in colours, textures and patterns.
“Unlike fashion designers, we can’t present a new range every six months,” she added. “But we can make sure that our vehicles are completely in tune with contemporary tastes and styles, and remain so for years to come,”
The designer then went on to detail two brand new colors to be launched with the B-MAX, Burnished Glow and Tectonic Silver, which apparently have something to do with sunsets and handbags.
“Burnished Glow is reminiscent of a sunny autumn day, has a very natural, welcoming feel and echoes the colours we have been seeing at design shows like the Milan Furniture Fair,” Celebi, who studied Textile Design before joining Ford’s colour and material group in 2000, explained.
“The embossed pattern allows us to create an exciting contrast between matt and shiny surfaces, which is a popular trend in sports clothing as well as men’s and women’s fashions. We have also used contrasting textures to great effect with the smart high gloss black finish we use on the control panels and centre console. This was inspired by high-end gadgets and snowboards, creating a very modern and exclusive appearance," Celebi added.
“People like to feel great and look great, whether it’s wearing their favourite outfit or sitting behind the wheel of a car,” said Serife Celebi, colour and material design supervisor, Ford of Europe, who together with her team, closely-monitors the latest trends in colours, textures and patterns.
“Unlike fashion designers, we can’t present a new range every six months,” she added. “But we can make sure that our vehicles are completely in tune with contemporary tastes and styles, and remain so for years to come,”
The designer then went on to detail two brand new colors to be launched with the B-MAX, Burnished Glow and Tectonic Silver, which apparently have something to do with sunsets and handbags.
“Burnished Glow is reminiscent of a sunny autumn day, has a very natural, welcoming feel and echoes the colours we have been seeing at design shows like the Milan Furniture Fair,” Celebi, who studied Textile Design before joining Ford’s colour and material group in 2000, explained.
“The embossed pattern allows us to create an exciting contrast between matt and shiny surfaces, which is a popular trend in sports clothing as well as men’s and women’s fashions. We have also used contrasting textures to great effect with the smart high gloss black finish we use on the control panels and centre console. This was inspired by high-end gadgets and snowboards, creating a very modern and exclusive appearance," Celebi added.
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