This May Was Fifth Record Sales Month For Mercedes-Benz USA

Mercedes-Benz S 600 V222 1 photo
Photo: Daimler AG
After in 2013 it finally managed to return to the top spot in the United States in terms of luxury car sales, Mercedes-Benz has continued to break sales records month after month in 2014 as well, and this May was no exception to that rule.
In other words, the month which recently ended saw MB USA post its highest May sales in history, with no less than 29,570 units sold across the Mercedes-Benz, Sprinter and smart model lineups.

Those numbers represent an increase of 8.1 percent compared to May 2013, when just 27,359 vehicles were sold from the three brands under the Mercedes-Benz USA umbrella.

Speaking of which, the three-pointed star manufacturer alone managed to sell 26,617 cars this May, representing an increase of 7.7 percent compared to the same period last year, while year to date sales for the Stuttgart brand alone totaled 125,118 cars, or an increase of 6.5 percent.

If we were to add the year-to-date sales of 9,282 Sprinter Vans (up 23.5 percent) and 3,974 smart fortwos (up 8 percent), the year-to-date grand total for Mercedes-Benz USA is of 138,374 units.

“With five record months on the books for 2014,” said Stephen Cannon, president and CEO of MB USA, “we continue to accelerate thanks to the strength of our product offering and our dealer network’s laser focus on the customer experience.”

The biggest-selling models in the Mercedes-Benz range were the E-Class W212, C-Class W204 and the M-Class W166, in that order – which is a bit surprising, especially if we take into account that the all-new C-Class W205 has already been unveiled and is about to hit US showrooms in September, while the M-Class W166 is in its last year of production before a major mid-cycle refresh.

By far the biggest sales increase was seen by Mercedes-AMG GmbH in the US, with the Affalterbach-based sub-brand finishing this May with 964 units sold (up 79.9 percent), while year-to-date sales total exactly 4,800 cars, representing an increase of 75.6 percent compared to the same period last year.

Unfortunately, despite the record-breaking month, the Stuttgart car maker didn't manage to outsell its arch-rival from Munich, with Mercedes-Benz selling just 26,617 units compared with BMW's 29,602 cars this May.

Year-to-date numbers between the two are a bit closer but BMW is still ahead, with 127,181 cars sold compared with 125,118 by Mercedes-Benz. As the GLA X156 crossover/SUV and the new C-Class W205 are gearing up for launch in the land of the free, we should be heading for a very tight race and finish between the two car makers once again in 2014.
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About the author: Alex Oagana
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Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the project.
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