autoevolution
 

This is How You Shouldn't Market The S-Class

We usually don't cringe at official videos from the Mercedes-Benz USA YouTube channel, but the following one is probably the most awkward to watch S-Class presentation we've ever seen.
How Not to Seats in The Rear in the Mercedes-Benz S-Class W222. 1 photo
Photo: MB USA/YouTube
Pretty much everything in the following footage, from the gawky dialogues to the way some of the ground-breaking features from the new “Sonderklasse” (German for “Special Class”) are presented, makes us feel just a tiny bit embarrassed for watching it.

Don't get us wrong, we realize most marketing videos out there are filled with wooden language and unnecessary self-bragging, and in our case the bragging is actually based on something real and it's not based on vaporware, but when you're talking about the hot stone massage seats three times over the course of a minute and a half it almost becomes annoying.

This is not the first time that the three-pointed star is releasing awkward company videos and we're suspecting it's not the last, but we sincerely hope for a future where all car commercials and marketing propaganda are made above a certain standard, and that standard's low point should start when viewers are feeling that they don't want to finish watching it. Please, Mercedes-Benz, respect your customers' intelligence and only release commercials that abide to the company's current motto: "The best or nothing."

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Alex Oagana
Alex Oagana profile photo

Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the autoevolution.com project.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories