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This Citroen C4 Cactus Commercial Is Hilarious

It's a long time since Citroen's motto of "Creative Technology" meant anything. But the C4 Cactus is a car that changes all that. It's almost as small as a supermini, but also almost as practical as a small SUV. It's packed with innovative features, but still relatively affordable. And best of all, it's French, which means the design is totally original.
Citroen C4 Cactus Commercial: Why do cars...? 7 photos
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Under the tagline " the right question needs to be asked at the right time", the advert for the C4 Cactus shows people from long ago wondering about the existential problems faced by cars during events like medieval battles, lunar landings or coronations. The idea here is that all these questions were asked at the wrong time, with the Citroen finally answering when customers were ready to listen.

In the ad, Citroen says that the right question has to be asked at the right time. So here's one for you, dear French automaker: How did you make it weigh only 965kg, 200kg less overall compared with a Citroën C4? Is it made from foam and duct tape?

Having just been revealed at the Geneva Motor Show at the beginning of March, the C4 Cactus is the most innovative product launched by Citroen in recent years. Priced at €14,000 in France, it's also cheaper than the C4 hatchback that shares its name and thanks to really small engines and a light body, it's also more efficient. Like the Dacia Duster, this crossover is engineered to be simple and easy to manufacture. Thus, it's offered only with two engine choices, a 1.2-liter e-VTi triple with 82 hp and a BlueHDi diesel with 100 hp.

The rubber protective covers for the doors and boot are nicknamed Air Bumps and can withstand hits at speeds of up to 4 km/h from objects like shopping trolleys.

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