Think m-way: Not the Car, the Store

Having been probably the first mass produced electric vehicle in the world, although not as advertised as the Nissan Leaf or Chevrolet Volt, the Think City EV is putting on the good clothes and is getting ready to meet its possible new customers at the 2011 Geneva Auto Show this week. The Norwegian manufacturer, which produces it and goes by the same name, announced today that Geneva would be the place for it to introduce a new generation of the vehicle, slightly improved compared with what is currently on the market. The auto maker will be displaying two models in Geneva, one wearing the livery of Think's Swiss distributor, m-way, and the second wearing the mark of the vehicle's assembler, Valmet Automotive. The m-way version of the Think City comes to advertise not only the vehicle itself (in fact, the vehicle itself is second in line when it comes to what the model is meant to promote), but also the first dedicated Electric Mobility Concept Store. Built as a custom-designed flagship outlet in Zurich, the store is packed with multimedia screens, special exhibits and an EV library, meant to allow customers to be better informed when choosing to buy such a car. Otherwise, the m-way Think is powered by the same choice of lithium-ion batteries produced by Ener1. The model is equipped with air-conditioning an electronic stability program. autoevolution will be attending the 2011 Geneva Motor Show, so stay tuned for some real up close and personal shots of the vehicles, as well as for first-hand details of the motorized contraptions presented at the event.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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