Photo: bmw
A couple of years ago, BMW set what was seen as an ambitious goal towards the sales numbers. Back then they claimed that by 2016 they would manage to sell over 2 million cars in one year. However, as things started looking up for the company, last year the CEO, Norbert Reithofer said that the goal will be reached two years earlier.
Fast forward to 2015 and his presumption was true: BMW managed to sell 2,117,965 units in 2014, posting the best sales ever for the company in its near 100-year history. Not only that but the target was reached also, two years beforehand.
“I am delighted that we achieved our target of selling more than two million vehicles in 2014, a new record for the BMW Group. We have seen good growth throughout the year, well spread across all major sales regions,” said Ian Robertson, the Group’s boss for Sales and Marketing.
“Our new models such as the BMW X4 and BMW 2 Series Active Tourer demonstrate our ability to develop new vehicles which attract new customers to the brand. The popularity of the BMW i3 and BMW i8 shows our game-changing ‘born electric’ strategy is on track. We are now looking forward to building on these successes in 2015,” he added.
Split between the marques, BMW-brand cars accounted for 1,811,719 units, an increase of 9.5 percent compared to last year when only 1,655,138 cars were delivered to their respective owners. As for the December sales, they were, once again, record-breaking, rising by 14.2 percent compared to the same month of last year. The entire BMW Group sold 215,217 cars in the last month of 2014.
MINI also managed to turn things around and posted a record-breaking month in December, sales rising by 20.7 percent adding up to 36,773 cars. Overall, in 2014, the sales went down but only by 1 percent from 305,030 to 302,183, which was expected considering the switch between models that took place in the last 12 months.
Asia came in second with 656,395 units in total, a growth of 13.8 percent. Needless to say that China accounted for most of them, being the biggest sole market for BMWs at the moment, demand reaching 455,979 cars. That’s nearly a quarter of all sales worldwide!
The Americas came in third with 481,056 units bought, a 3.9 percent increase. Out of the whole, the US accounted for 395,850 units, a 5.3 percent increase.
“I am delighted that we achieved our target of selling more than two million vehicles in 2014, a new record for the BMW Group. We have seen good growth throughout the year, well spread across all major sales regions,” said Ian Robertson, the Group’s boss for Sales and Marketing.
“Our new models such as the BMW X4 and BMW 2 Series Active Tourer demonstrate our ability to develop new vehicles which attract new customers to the brand. The popularity of the BMW i3 and BMW i8 shows our game-changing ‘born electric’ strategy is on track. We are now looking forward to building on these successes in 2015,” he added.
Split between the marques, BMW-brand cars accounted for 1,811,719 units, an increase of 9.5 percent compared to last year when only 1,655,138 cars were delivered to their respective owners. As for the December sales, they were, once again, record-breaking, rising by 14.2 percent compared to the same month of last year. The entire BMW Group sold 215,217 cars in the last month of 2014.
MINI also managed to turn things around and posted a record-breaking month in December, sales rising by 20.7 percent adding up to 36,773 cars. Overall, in 2014, the sales went down but only by 1 percent from 305,030 to 302,183, which was expected considering the switch between models that took place in the last 12 months.
Europe is still king
Europe, as a whole, remained the biggest market for BMW with almost half of all the cars sold staying in the Old Continent. By the numbers, 913,803 new Bimmers were sold in all European markets, a 6.4 percent increase compared to last year. Germany accounted for most of them (273,433 units).Asia came in second with 656,395 units in total, a growth of 13.8 percent. Needless to say that China accounted for most of them, being the biggest sole market for BMWs at the moment, demand reaching 455,979 cars. That’s nearly a quarter of all sales worldwide!
The Americas came in third with 481,056 units bought, a 3.9 percent increase. Out of the whole, the US accounted for 395,850 units, a 5.3 percent increase.
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