ThermaHelm, the Brain Cooling Motorcycle Helmet

British creators of the ThermaHelm will launch the £299 helmet on the market in May this year, while a £499 version of the helmet which includes video cameras, GPS and bluetooth, is set to become available in July. Since its unveiling at the end of 2009, ThermaHelm creators received extremely positive feedback from the potential customers, as it is thought to be able to save thousands of lives each year.

According to recent reports, head injuries occur in 80 percent of all motorcyclist fatalities. A key factor in these injuries is brain swelling inside the helmet and the response time to address the issue.

The helmet comes with an inbuilt device that acts like an instant ice pack after a sudden impact and can reportedly reduce the risk of long-term brain damage.

A standard helmet acts like an insulator. The polystyrene foam found in all motorcycle helmets is the same white foam that is installed in the walls of all refrigerators and portable coolers. It's the perfect energy absorber...and insulator.

The helmet acts like an oven to an already hot, sweaty head causing post accident brain temperatures to potentially reach a fatal threshold. This is how motorcycle riders can die.

ThermaHelm technology works by triggering an endothermic chemical reaction inside the helmet lining at the moment of impact. The helmet immediately cools the motorcyclists head, keeping it cold even before the emergency services could have been called.

Development teams are currently looking into to further uses for the 'brain-cooling' device.