There's Still Hope for Toyota: European Sales Slightly Improved in First-half 2011

You know that an automaker is in trouble when new surrounding it is predominantly about declining sales figures and mass recalls. However, all is not lost for Toyota, on the Old Continent at least.

A week ago, we told you that Toyota Motor Sales (TMS) reported a substantial decline of sales in the US by about a quarter in the first half of the year. However, the Japanese automotive giant seems to be going steady in Europe, where demand increased roughly in line with the overall car market, totaling 403,656 units, up 3% from first half of 2010.

“We are happy with the positive results for the first half of this year after a strong first quarter. The upward sales trend we see this year demonstrates the strength of our product line-up, especially with our hybrids. It also shows the fighting spirit of everyone at Toyota, both in Europe and worldwide, and the great relationship we have with all our suppliers who worked hard, together with us, to minimise supply concerns from the March Earthquake,”
said Didier Leroy, President and CEO of Toyota Motor Europe (TME).

In addition, production levels have returned to normal since the early part of last month at all the company’s plants in Europe.

“We are now speeding up delivery to meet customer orders and, at a minimum, to reclaim our planned volumes through the rest of the year. We are confident to increase our sales volume on a yearly basis,” the Toyota official added.

Thanks to the demand and hype created around the new CT 200h, Lexus sales increased by 42% compared to 2010 with sales of 21,983 vehicles. The Lexus CT 200h saw first half-year sales of 7,586, more than doubling its first quarter result.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories