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The Sounds of Civic – Write a Song, Win a New Honda Civic

Social media, and social media campaigns and competitions do pay off, especially for the automotive sector, which has found a great ally in the likes of Facebook or Twitter. We've already seen countless competitions going on online and we've even witnessed new car launches on Facebook pages. The end is nowhere near, it seems...

Honda is hard at work trying to make its new Civic more visible than the old one, and is taking every chance it gets to advertise the model. After announcing itself as a partner for the Sasquatch! Music Festival, Honda is taking another leap into the music industry, by introducing the Sounds of Civic competition.

Starting now and until June 5, everyone can go to Honda's Facebook page and submit a song of their own doing. In between June 8 and until July 17, people will vote on the entries, with the winner of a brand new 2012 Civic also getting the chance to perform live on a 2011 Honda Civic Tour date in Los Angeles. But he or she will not be the only winner. The top eight finalists will receive $2,500 in music gear from Sam Ash Music Stores.

"We've seen a high crossover of Civic fans and music lovers. And with the launch of the 2012 Honda Civic we saw a perfect opportunity to give our amazing fans a little bit of both," said Steve Center, vice president of national marketing operations for American Honda Motor. "We know our talented fans will show off their skills and submit some great Civic-inspired tunes onto our Facebook page." 
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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