It’s hard to talk about anything else but the new M3 and M4 today, as they were just released. The official launchfilm of the two is absolutely hair rising, especially towards the end. You’ll get why, in a few minutes.
The rolling shots of the M3 and M4 are coupled with amazing shots of the two cars on Laguna Seca, driven furiously, taken to the max, emphasizing on the way you feel behind the wheel of these two and their bipolar character.
On one hand, the man that leaves home aboard the M3 is a family man (hence the tricycle at the beginning) but he also enjoys driving fast from time to time, to feel alive (as if a kid wouldn’t be enough already).
Bottom line, and the most important thing about this commercial is not what it’s trying to transmit or the hidden messages in it, it’s the sound of the new engine. Up until now, we read all about the new cars, we looked at pictures and videos of it but we weren’t quite able to hear the engine properly. That’s where this clip comes in. Pay attention at the end. Goosebumps guaranteed!
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