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The Rich Man who Recycled: Bentley Touts 85% Recyclability

Bentley Continental owners should open up a bottle of Don Perignon and celebrate their favorite company's latest achievement. Yes, rich ladies and gentleman, in case you were wondering, Bentley now guarantees 85% recyclability or 95% recoverability of materials for all its current Continental models. This means you can easily recycle one of their masterpieces, if you suddenly feel the need to go crazy.

According to the press release, this recycling achievement has now received official recognition from the German Motor Transport Authority (KBA). In a ceremony in Berlin, KBA’s President Ekhard Zinke presented the official European-wide certificates to Dr. Arno Homburg, head of Whole Vehicle Development at Bentley Motors.

"Our environment policy is based on sustainable principles and we take a holistic view of the whole process. At the design stage we consider the environmental impact of all components over the entire life of the car. This is despite the fact that over 70% of all Bentleys ever produced are still in existence - our cars tend to end up as collectors' items rather than scrap. This is part of our responsibility as a car maker to contribute to environmental improvements, as demonstrated by this certification," commented Dr. Homburg.

"It's great to see a luxury car manufacturer showing commitment in this area. Our rigorous standards have to apply to niche products, too. As a European permits authority, the KBA verifies the reusability, recyclability and disposability of cars," said Ekhard Zinke, explaining the objectives of the certification procedure.

So if you are rich, but want to pose as a caring rich person, Bentley guarantees that other industries will be able to reutilise or otherwise reprocess the vast majority of materials used in the construction of its cars. Bentley is also proud that the use of gas, water and electricity consumption has declined by around a quarter over the last nine years, while the number of cars produced has increased by up to ten times over the same period. You might want to check out our Bentley Continental Flying Spur Speed 2009 test drive so you can see exactly what you're recycling.
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