Photo: Mazda
Since it started production in 1989, the MX-5 Miata spawned no less than 1,000,000 copies of the breed. Certainly, such a milestone calls for a celebration.
Produced at the Ujina Plant No.1 in Hiroshima on April 22, 2016, the one millionth Mazda MX-5 Miata will make an appearance at various events around the world, including the 2016 Goodwood Festival of Speed. As an added bonus, the Japanese manufacturer will exhibit the millionth MX-5 Miata next to the bite-the-back-of-your-hand beautiful MX-5 Speedster and MX-5 Spyder concepts from the 2015 SEMA Show.
“From the first generation through to today’s fourth-generation model, the reason we have been able to continue selling the MX-5 all these years is due to the strong support of fans around the world,” declared Masamichi Kogai, Mazda Motor Corporation representative director, president and CEO. “Mazda was founded in Hiroshima 96 years ago, and as we move toward our centennial year we will continue offering customers the joy of driving with this model, which has become a symbol of our brand. Mazda aims to create a special bond with customers and become a ‘one-and-only’ brand they will choose again and again,” further commented Kogai.
Creating a special bond with the owner and all that other romantic jibber-jabber is no overstatement, you see. After all, the MX-5 Miata continues to be the best-selling two-seater convertible sports car in history. The first time the peeps at the Guinness Books of World Records declared the MX-5 as such, the year was 2000 and the production tally sat at 531,890 units. In 1992, Mazda produced the 250,000th unit.
Better still, the one millionth MX-5 couldn’t have arrived at a better time. Of course, I’m referring to the fact that the Mazda MX-5 Miata is enjoying the titles of 2016 World Car of the Year and 2016 World Car Design of the Year. Here’s to another 27 years and 1 million units of the best-selling two-seater sports car ever.
“From the first generation through to today’s fourth-generation model, the reason we have been able to continue selling the MX-5 all these years is due to the strong support of fans around the world,” declared Masamichi Kogai, Mazda Motor Corporation representative director, president and CEO. “Mazda was founded in Hiroshima 96 years ago, and as we move toward our centennial year we will continue offering customers the joy of driving with this model, which has become a symbol of our brand. Mazda aims to create a special bond with customers and become a ‘one-and-only’ brand they will choose again and again,” further commented Kogai.
Creating a special bond with the owner and all that other romantic jibber-jabber is no overstatement, you see. After all, the MX-5 Miata continues to be the best-selling two-seater convertible sports car in history. The first time the peeps at the Guinness Books of World Records declared the MX-5 as such, the year was 2000 and the production tally sat at 531,890 units. In 1992, Mazda produced the 250,000th unit.
Better still, the one millionth MX-5 couldn’t have arrived at a better time. Of course, I’m referring to the fact that the Mazda MX-5 Miata is enjoying the titles of 2016 World Car of the Year and 2016 World Car Design of the Year. Here’s to another 27 years and 1 million units of the best-selling two-seater sports car ever.
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