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The Nokian Tyres Intuitu Solution Introduces Smart Tires for Maximum Usability

Nokian Tyres introduces digitalized tires that allow you to make the most of them 5 photos
Photo: Nokian Tyres
Digitalized tires, with the Nokian Tyres Intuitu solutionDigitalized tires, with the Nokian Tyres Intuitu solutionDigitalized tires, with the Nokian Tyres Intuitu solution
As Apple would say, there’s an app for that. Tires manufacturer Nokian Tyres is coming out with smart tires, which will allow vehicle owners the possibility to check on vital stats for the tires straight from a mobile phone app.
Tires? Yes, there will be an app for that, too. The Nokian Tyres Intuitu promises to give owners the chance to make the most of their tires, while also offering peace of mind and some stress relief. When you can check the pressure or temperature of your tires on your phone, you can focus on other, more important things. Plus, optimal pressure prevents damage to the soil, while rolling resistance directly impacts fuel consumption.

The solution combines sensor-equipped tires, a mobile application and cloud-based data storage. Data is communicated wirelessly through the IoT sensors, without any modification on the vehicle: the tires and the mobile app are the only things that the owner should have to be able to enjoy the benefits of the solution.

Nokian Tyres Intuitu will first be provided for agricultural and contracting tires, but there are plans to extend it to the entire tire range offered by the manufacturer. Digitalized tires are easy to use and very practical, in that they deliver real-time information to the owner.

“We have aimed to make the system plug & play,” Toni Silfverberg, Head of Sales & Marketing at Nokian Tyres, says. “You just buy the tires, install the application and you are good to go. The first and most obvious [benefit] is the end-user working day. The application gives the drivers peace of mind by keeping them informed about the tire pressure and temperature, helping to prevent tire damage and warning about possible anomalies. Keeping the tires in good condition keeps the machinery operational, minimizes downtime and other damage related costs.”

With fleet managers, having real-time access to this type of data is crucial, cutting costs and improving production, while also helping with preventive maintenance. The maker adds for them another bonus to sweeten the deal: if they register their tires with Nokian Tyres Intuiti, they get an extra year of warranty.

“Many people still see tires as ‘just’ tires – a piece of rubber between your machine and the ground”, Silfverberg concludes. “With Nokian Tyres Intuitu, your tires are no longer forgotten pieces of rubber, but smart, active components they rightfully should be.”
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About the author: Elena Gorgan
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Elena has been writing for a living since 2006 and, as a journalist, she has put her double major in English and Spanish to good use. She covers automotive and mobility topics like cars and bicycles, and she always knows the shows worth watching on Netflix and friends.
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