How far would you go to get a MINI Countryman for free for a whole year? MINI set out to find out, creating a NOT NORMAL auction, in the company’s already familiar style.
So, the guys from the British company set out to find the craziest fan and what he would do to win the coveted prize. The winning bid, voted by the public, was Simon Moore’s.
He said that he’ll stand at the Heathrow arrivals gate for a 12 hour shift, welcoming everyone to the home of MINI, whilst in a NOT NORMAL suit and in a NOT NORMAL way.
Said and done. The MINI folks got him a cardboard suit of a Countryman and had him wear it for 12 hours, of course, and during this time welcome people into the UK.
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