The Mercedes-Benz Fashion Week in New York started yesterday, with over 100 designers coming together for showing their fall 2014 collections.
Since Mercedes-Benz is THE sponsor of the fashion event, they couldn't let it go without bringing some of their own upcoming fashion icons, only that theirs are of the four-wheeled variety.
The all-new GLA crossover/SUV gets its own not-so-private spot at the Lincoln Center, while a special installation featuring photography by renowned street style photographer Youngjun Koo is also part of the Mercedes-Benz stand.
Throughout the week (February 6-13), Koo will capture pedestrians sporting notable fashion items with his camera, with the resulting photographs to be printed and wheat-pasted into an interactive display surrounding the Mercedes-Benz GLA featured in the main lobby of Mercedes-Benz Fashion Week.
The photos will be continuously updated throughout each day to feature fashion trendsetters from around all five boroughs of New York, while the official schedule for the current MB Fashion Week can be viewed here.
The all-new GLA crossover/SUV gets its own not-so-private spot at the Lincoln Center, while a special installation featuring photography by renowned street style photographer Youngjun Koo is also part of the Mercedes-Benz stand.
Throughout the week (February 6-13), Koo will capture pedestrians sporting notable fashion items with his camera, with the resulting photographs to be printed and wheat-pasted into an interactive display surrounding the Mercedes-Benz GLA featured in the main lobby of Mercedes-Benz Fashion Week.
The photos will be continuously updated throughout each day to feature fashion trendsetters from around all five boroughs of New York, while the official schedule for the current MB Fashion Week can be viewed here.