The Ford Flex Is Still Around, It’s Also "Affordable" Thanks To $5,000 Discount

2019 Ford Flex 19 photos
Photo: Ford
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If you take a look through the Ford lineup on the automaker’s U.S. website, one of the oldest designs you’ll find there is the Flex. Only the E-Series range of commercial vehicles is older, and that says a lot about the segments where the Blue Oval prefers to spend its research & development funds.
A full-size crossover with front- or all-wheel drive, the Flex rides on the D4 platform that used to underpin the previous Explorer. The outdated vehicle architecture aksi traslates to a six-speed automatic while modern-day Fords and Lincolns feature eight- and ten-speed options.

Produced in Oakville, Ontario along with the Lincoln MKT, Nautilus, and Ford Edge, the Flex retails at $30,575 for the 2019 model year. That’s seriously good value for the money, more so if you remember the entry-level SE comes with all the creature comforts and seating for seven people.

At the other end of the spectrum, the Limited trim level adds perforated leather upholstery, BLIS with Cross-Traffic Alert, 19-inch wheels, and all that jazz. What the U.S. configurator for the Flex doesn’t tell you is that a $5,000 discount is available right now, consisting of customer cash ($2,500), select inventory customer cash ($500), as well as bonus cash ($2,000).

Ford Authority also mentions a finance offer with $2,000 bonus cahs and 1.9 percent APR for 60 months and a $3,500 retail incentive for the Flex Limited. Those interested in the $5,000 discount should understand that only the Limited with all-wheel drive applies. In other words, prepare to pony up $32,230 for the Duratec V6 and $38,480 for the EcoBoost V6 with the $3,895 equipment group 303A (prices include the destination charge).

According to Ford Authority, “it appears that the October 2019 Ford Flex discount offers are meant to incentivize customers to purchase aged inventory that has been on dealer lots for over three months.” There’s no denying the Flex is on its way out if you take a look through the sales figures, totaling 20,308 units in 2018 in the U.S. as opposed to 38,717 in 2009.

Even the Expedition truck-based SUV is more successful despite the difference in price, racking up 65,542 sales in 2018.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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