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The Fisker Ocean Is an Electric Luxury SUV For The Masses, if it Reaches Them

2021 Fisker Ocean 17 photos
Photo: Fisker Inc.
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They say that third time's a charm, and Henrik Fisker is certainly not the type of person who is afraid of trying. A man of controversies, his evolution in the automotive realm has been meteoric.
After designing some of the prettiest cars in the shape of the BMW Z8 or the Aston Martin DB9, Fisker started a coach-building company, then an actual car company, then another car company with Bob Lutz, then he made some t-shirts, then he got sued by Aston Martin, then he sued Aston Martin, and nowadays he's at the helm of Fisker Inc.

For the past couple of years, Fisker Inc. has only unveiled a gorgeous-looking electric concept and some dubious claims about battery technology, so some people first took his next announcement with a grain of salt.

The model was first teased over a year ago, when Henrik Fisker was saying that his new company is working on "the world’s most sustainable vehicle, the 2021 Fisker Electric SUV. Priced below 40,000.”

As it happens, Fisker Inc. has since fully revealed the all-electric SUV, which it calls the Ocean, and it wasn't originally under $40,000. In fact, the company first announced that it will be an “app-based leasing program,” meaning ownership was to be quite different.

The future of mobility is about enjoying an electric vehicle without hassle, long-term commitment and the prohibitive high cost of ownership. Driving the Fisker Ocean will be easy: through a flexible lease via a mobile app. And we take care of all the service and maintenance. Simply put, we’re introducing the future of hassle-free, fun and easy e-mobility.” said Henrik Fisker, chairman and CEO of Fisker Inc.

Early reservations for the car opened back in 2019, while further details, including the actual pricing, were released later on.

So far, the only factual details are that it's a fully electric SUV that's 4,640 mm long, has an 80 kWh lithium-ion battery and a target range of about 250 to 300 miles per charge. It also has a solar roof that should offer around 1,000 miles of range per year on its own and a vegan interior made mostly out of Polycarbonate Polyurethane with Rayon backing, while the upholstery is derived from recycled T-shirts, bottles and plastic.

A working prototype went official on January 4, 2020, during a private event streamed online, while production is targeted to begin by the end of 2021. The only thing needed is a factory and some money, we figure.
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About the author: Alex Oagana
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Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the autoevolution.com project.
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