The Eye Is Mesmerized by the 2016 Audi R8 in the Latest Ad

The Eye Is Mesmerized by the 2016 Audi R8 in the Latest Ad 1 photo
Photo: Screenshot from YouTube
Audi UK are a crazy bunch of folks. Because people buy a lot of their cars, their marketing budget is huge. Back in April, they shot a clip where the R8 literally gave birth to an RS3, complete with the placenta and amniotic fluid. How weird is that?! However, it's now time for the supercar to shine once more and their obsession with human body parts continues.
The clip below is called "The Eye" and shows how the eye is mesmerized by the performance offered by the Audi R8. It's only been online for a few days, but in that time it managed to rack up nearly 100k views. Of course, everything is done using CGI, but we like how the lights of the tunnel are reflected by the iris. This could also work as an ad for the next Need for Speed game, couldn't it?

The all-new R8 was revealed in March 2015. Truth be told, it's not that different from the outside to the car it replaces. The exhaust pipes are rectangular instead of round, the flared air intakes are gone, and the vents on the front are vertical instead of horizontal. The interior has also received a makeover with lots of styling elements borrowed from the little TT sportscar.

Dimensionally, this R8 is lower, wider and lighter than before. Crucially, the chassis is shared with Lamborghini and so is the 5.2-liter V10 engine that produces up to 610 PS. You can't buy one with a V8 or a manual gearbox, although the former problem will be rectified in two years when they throw in a twin-turbo V6.

The V10 plus will get to 62 mph (100 km/h) in 3.2 seconds and pass 124 mph (200 km/h) less than 10 seconds after starting off. The thought of sensible Audi making proper supercars is almost too much. No wonder that eye can't believe what it's seeing.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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