“With bold and creative treatments characteristic of the Dodge brand, the new ads prove the point that Durango can go head-to-head with the competition and always come out the winner,” said Olivier Francois, Lead Executive for Marketing, Chrysler Group LLC.
Ultimate (Towing: Dodge Durango vs. Competition) - In the world of sport and utility, performance is capability. This spot is an actual demonstration of the Durango’s best-in-class towing capability versus a competitive vehicle.
Punch Line (Power/Efficiency) - A fuel economist and a horsepower enthusiast are each touting the features of their new vehicles – one can go up to 500 miles on a single tank of gas and the other has a V-6 engine with best-in-class-towing and power. The
The Bad News (Seven-Passenger Seating) - Showcasing Durango’s roomy seven-passenger seating, the spot opens with seven race car drivers running toward the all-new Dodge Durango as the announcer says, “The good news is the new Dodge Durango is a performance SUV that can comfortably seat seven professional drivers. The bad news is, only one of those seven is in the driver’s seat.”
Rhymes With (Luxurious Interior) - This spot draws a comparison to a particular high-performance vehicle with a comparable lavish leather interior. (It rhymes with Merrari.)
Responsibility (Towing) - Demonstrating what it means to have best-in-class towing capacity and the ability to tow 7,400 pounds of power, in “Responsibility,” the Durango all at once tows a dirt bike, ATV, motorcycle, boat, jet ski and, even, a competitive SUV. “They say with great power comes great responsibility…The SUV is back.”
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