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The BMW i3 Allows You to Star in Your Own Movie

Today, BMW launched the world's first interactive 360° film. It's actually a virtual test drive of the new i3, an experience that allows you to see first hand how the new car deals with the busy city streets.
BMW i3 Virtual Test Drive Screenshot 1 photo
Photo: Screenshot from Youtube
You can download the film on your phone of tablet and you'll be invited to take up the part of the driver and supporting actor in a dramatic race to save the world (at least that's what the film suggests).

The fact that this is the world's first 360° movie, you'll benefit from surround sound and incredible detail, allowing you to explore the world and interact with the environment with your device.

The whole thing was shot under the directions of Emmy Award-winning Jason Zada, best known for directing 'Take This Lollipop', an interactive horror website (you really should Google that).

This interactive i3 virtual test-drive app is now available to download from the Apple App store and will also be available on Google Play starting with September 26, under the name "Become Electric".

“Become Electric allows consumers to experience the future of mobility in a revolutionary and exciting new way. You are at the wheel of the new BMW i3 electric car for almost the entire film all while being immersed in a big Hollywood-style movie," said BMW UK Marketing Director, Chris Brownridge.

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