The Audi Design Project: Progress on Powell Street Inaugurated in San Francisco

Audi of America has just formally opened Powell Street Promenade — a new and innovative pedestrian space in the heart of San Francisco's downtown, as part of The Audi Design Project initiative. The Powell Street Promenade has transformed two blocks between Ellis and Geary Streets, along the Powell Street cable car line, addressing overcrowding by creating an enjoyable public space to eat, chat and relax.

It also provides visitors and residents with a comfortable place to plan their visit out of the bustle of the corridor. The pedestrian corridor is one of the busiest in the nation and is typically traveled by more than 100,000 people on an average weekend. The Powell Street Promenade is the largest 'Parklet' installation in the City.

It provides six additional feet of continuous pedestrian space and adds amenities such as custom designed aluminum benches,  planters, tables, rails, landscaping, bike parking, and other pedestrian-friendly features.

Low-energy Light Emitting Diodes (LED) lights will illuminate the space through power collected from solar panels. People using this Promenade will also have access to free Wi-Fi, which was installed as part of the project.

"Audi is taking its passion for efficiency and sustainability even further with its involvement in the revitalization of Powell Street in San Francisco," said Scott Keogh, Chief Marketing Officer for Audi of America. "This is an exciting and important project for the people of San Francisco and as a global hub of art and aesthetic, it seemed only natural that Audi – who remains steadfast in its commitment to progressive design and innovation – partner with the City of San Francisco to re-imagine this iconic area."