The Apple Car Has a New Leader as Project Titan Is Still Alive and Kicking

Apple still working on the Apple Car behind the closed doors 1 photo
Photo: Apple
Apple keeps dreaming about building a self-driving car, and while the company remains tight-lipped on its plans in this regard, more and more technologies developed lately are living proof Project Titan is still alive behind the closed doors of the tech giant's Cupertino headquarters.
According to a report from Bloomberg, Apple not only keeps working on an autonomous car, but the company also appointed a new leader supposed to spearhead the development of this vehicle.

Artificial intelligence executive John Giannandrea will now be in charge of making the dream of an Apple Car come true, with Doug Field’s team of engineers moved under his supervision.

While it’s not exactly clear how Apple wants Giannandrea to transform the Apple Car project, his know-how in the area of artificial intelligence and machine learning seems to align with the push for an autonomous car, especially because the executive has also been involved in the development of Siri.

In theory, all these technologies are supposed to pave the way for Project Titan, but at the same time, the new team in charge of the development process could also shift the focus to autonomous driving software at any point.

In other words, Apple could very well give up on developing a vehicle per se but instead focus on autonomous systems, something that CEO Tim Cook confirmed the company is interested in no less than three years ago.

We're focusing on autonomous systems. It's a core technology that we view as very important. We sort of see it as the mother of all AI projects. It's probably one of the most difficult AI projects actually to work on,” Tim Cook said at that point.

As per Apple’s typical approach, all these details have never been confirmed, so for the time being, we should just take everything with a healthy dose of skepticism. At the end of the day, it looks like Project Titan is still alive and kicking and Apple still wants to bring it to the market in one way or another.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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